John Lennon has inspired a new ice-cream flavour at Ben & Jerry's.

'Imagine Whirled Peace is a toffee, cookies and fudge flavour and has peace signs whirled through it.

At the Ben & Jerry's site, they say "When Ben & Jerry's wanted to talk about peace, we couldn't think of a better person to exemplify the message than John Lennon. Through his art and lyrics he imagined a world without war and asked us all to 'Give Peace a Chance'. We hope this whirly mixture of toffee cookies and fudge peace signs enlightens your bellies and souls and makes you ask what you can do to promote peace in your lives".

But beware. That peace fudge might create war with your stomach. The ice-cream comes with the warning "The Fudge Peace Sign Pieces Are Manufactured On Equipment That Also Processes Peanuts And Tree Nuts".

Lennon's signature appears on the carton, so we can only assume that he has approved of this marketing campaign from the grave.

Undercover.com.au

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