Henley Business School MBA for the Music & Creative Industries.
SuperBrand to SuperFan.
Using the power of celebrity talent to create effective brand engagement.
Now in its third year, Henley Business School’s MBA for the Music and Creative Industries is continuing to play an integral role within the International Music Business landscape. Going from strength to strength, the program hosts a series of Creative Dynamics events throughout each year that have fast become essential dates in the music industry calendar.
On July 7th, Henley will explore the rise of the SuperFan and investigate the growth and mobilization of brand communities around artists and talent as a now essential route to success. Henley has invited Rafael McDonnell, Agent, Music Brand Partnerships at Creative Artists Agency’s (CAA) London office, to chair this one-day event.
SuperBrand to SuperFan will raise the question, how do pioneering and inventive talent partnerships, build and engage a digital community that will stimulate growth? The creative industries are reliant on a direct relationship with their fans and the need to generate income streams from these relationships, and in this digital era, brands are increasingly looking to partner with creative talent to capitalise on engagement. These partnerships can bring significant strategic value to all parties, becoming a highly cost efficient vehicle of engagement.
The event will be attended by senior executives from the music and creative industries, with a strong line up of guest speakers from; Henley, CAA, Universal, Splendid Communications & Influence Digital, who will share their expertise in building brand communities. The Creative Dynamics seminars also offer a unique networking opportunity for those working in the creative industries, along with the scope to share information, and brainstorm pioneering and entrepreneurial ideas, for their respective businesses.
Tickets are available via: http://www.henley.ac.uk/events/creative-dynamics-superbrands-to-superfans
