08 February 2021
Newsdesk
The 75-year-old country music icon promoted her new fragrance, Dolly Scent From Above, during the third quarter of the NFL showpiece at Raymond James Stadium in Tampa, Florida, where the Tampa Bay Buccaneers ultimately defeated the Kansas City Chiefs to win the Vince Lombardi Trophy.
The Squarespace commercial aired featuring the 'Jolene' singer performing a new take on her mega-hit '9 to 5' called '5 to 9'.
She sings: "Working 5 to 9, you've got passion and a vision."
Dolly captioned a clip of the ad on Instagram: "Work #5to9 on your passion projects with the help of @squarespace! Visit the link in my bio and tune in to the #SuperBowl this Sunday #ad (sic)"
The ‘Island In the Stream’ hitmaker’s fans can get their hands on samples of the scent for $10, which can be used as credit towards the purchase of a full-size bottle when it goes on sale in July.
The fragrance - which comes enclosed in a rose pink bottle with a butterfly for a lid - boasts notes of mandarin, pear, jasmine, and patchouli.
Dolly has long-dreamed of releasing her own perfume.
A statement on the website for the product reads: "Having my own perfume has always been a dream of mine. For as long as I can remember, people have commented on my scent. 'What are you wearing?', 'What is that fantastic smell?,' and 'Where can I get it?' are all questions I have heard daily for more years than I can remember.
"The truth is, I have been blending my own scent for years. It’s a combination of bath oils, powders and perfumes that have become my “signature” and is known everywhere I go. It’s time for me to share this with you. I hope you enjoy!"
Dolly previously revealed she would be releasing a perfume with Edge Beauty as she is set to launch her own beauty line.
She said: "Fragrance has always played a major role in my life—I wear my own combination of scents every day. "Developing my own brand and scent with Edge Beauty has been an amazing experience, and I am looking forward to becoming a big part of the fragrance community."
Edge Beauty boss, Steve Mormoris, explained that they would offer a unique way for customers to try out the fragrance before they buy it, amid the Covid-19 pandemic, when testers aren't available in stores. On how they've adapted, he added: "We know that people like to scent their hair, clothes, homes, as well as their own skin. "So we're working on a multiplicity of olfactory forms that will indicate the fragrance value. Consumers will be able to try the fragrance through discovery-size vials at an accessible price prior to the purchase of a full size, because if someone doesn't want to leave their home but wants to try the fragrance, and there aren't testers in stores, then we have to adapt.”
