Kendrick Lamar will headline the 2025 Super Bowl halftime show in New Orleans in February.
The Not Like Us rapper shared the news in a YouTube video that showed him on an American football field in front of a giant USA flag.
"My name is Kendrick Lamar, and I'll be performing at Super Bowl LIX," he says in the clip. "Will you be pulling up? I hope so."
Sponsor Apple Music and the NFL confirmed the news in a news release, and the NFL shared a promotional poster on X that showed Lamar sitting on a football field.
"Rap music is still the most impactful genre to date," Lamar said in an accompanying statement. "And I'll be there to remind the world why. They got the right one."
Seth Dudowsky, NFL's head of music, added, "Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop."
Lamar has won 17 Grammy Awards during his career to date.
The Super Bowl halftime show was most recently headlined in 2024 by Usher, who was joined by Alicia Keys, H.E.R., will.i.am, Lil Jon, Jermaine Dupri and Ludacris.
Super Bowl LIX will be played on 9 February 2025 at the Caesars Superdome in New Orleans.
