Vevo today released its annual end-of-year charts, which reveal the most watched music videos and artists, as well as top premieres, of the past 12 months.
“Artists are the biggest influencers in the world, and the visual nature of music videos deepen an artist’s connection with their fans in a unique way that goes beyond the music itself. A frequent and consistent video release strategy not only enhances an artist’s brand, but it also galvanizes their fanbase,” said JP Evangelista, senior vice president, Content, Programming & Marketing, Vevo. “Major pop culture moments are therefore reflected in music video viewership, and Vevo’s annual recap provides the music and wider media and entertainment industry with a barometer for what was trending this year.”
Worldwide, KAROL G is the ‘Most Watched Artist’ on Vevo for the fourth consecutive year, gaining 3.5 billion global views in 2024. Second on Vevo’s global 2024 chart, Shakira accumulated 1.96 billion global views, while Taylor Swift came in a close third with 1.95 billion global views. The Weeknd (1.8 billion global views) and Feid (1.7 billion global views) round out the top five globally. Of note, Ariana Grande, Maluma, Billie Eilish and Lady Gaga each re-entered the global Top 10.
In the UK-specific chart, Taylor Swift still keeps the top spot, accruing 83.1 million UK views over the past year, and Eminem stayed at No. 2 on the UK chart, with 81.8 million UK views. Chris Brown (49.1 million UK views), Lady Gaga (44.2 million UK views), and The Weeknd (40.9 million UK views) round out the top five for the UK on Vevo.
Eminem’s nostalgia-packed “Houdini” is this year’s top premiere on Vevo both in the UK and globally, garnering 5 million UK views and 56.2 million global views within the first two weeks of its debut respectively. On May 31, “Houdini” pulled in 11.6M global views in a single day – the highest single-day performance of any music video released on Vevo this year.
In the UK, Sabrina Carpenter’s “Taste” is the second biggest premiere on Vevo this year, gaining 2.6 million UK views within the first two weeks of its release. In third is Jax Jones and Zoe Wees’ “Never Be Lonely”, in fourth is Kendrick Lamar’s “Not Like Us”, and in fifth is Jojo Siwa’s “Karma” – pulling in 2.3 million UK views, 2 million UK views, and 1.9 million UK views respectively within their first two weeks.
Globally, Kendrick Lamar’s “Not Like Us” is the No. 2 premiere on Vevo (also pushing it into the rankings for the most-watched global music videos of 2024), with over 51.1 million global views in the first two weeks. Globally, The Weeknd’s “Dancing in the Flames” is the third biggest premiere (44.9 million global views in the first two weeks); Sabrina Carpenter’s “Taste” is the fourth (44.7 million global views in the first two weeks); and KAROL G, Feid, DFZM ft. Ovy On The Drums, J Balvin, Maluma, Ryan Castro, and Blessd’s “+57” rounds out the Global Top 5 Debut chart (36.6 million global views in the first two weeks).
Country, Hip-Hop, and Regional Mexican genres make historic strides on Vevo’s ‘Most Watched Music Video’ charts
Overall, “Houdini” amassed 13.8 million UK views on Vevo, making it the most watched music video in the UK this year. Shaboozey’s Country hit “A Bar Song (Tipsy) [Official Visualizer]” is the No. 2 most watched music video in the UK, having gathered over 11.7 million UK views, while Sabrina Carpenter’s “Espresso” comes in third, with 10.1 million UK views. Sabrina Carpenter’s “Please Please Please” and “Taste” drew in 6.9 million and 6.2 million UK views respectively, placing them at No. 4 and No. 6 on the chart. At No. 5 is Post Malone’s Country record “I Had Some Help (feat. Morgan Wallen)”, with 6.4 million UK views
Globally, Becky G’s “POR EL CONTRARIO with Leonardo Aguilar & Ángela Aguilar (Performance Video)” is the most watched music video of the past 12 months on Vevo, having accumulated over 312.7 million views worldwide. This marks the first time that a Regional Mexican music video has taken the No. 1 spot on Vevo’s ‘Global Most Watched Videos’ chart.
Lady Gaga and Bruno Mars’ “Die With a Smile” comes in second on the global most-watched chart with 298.6 million global views, with a close third from “Gata Only” by 2025 Vevo DSCVR Artist to Watch FloyyMenor and Cris MJ (296.4 million global views). Sabrina Carpenter's “Espresso” is No. 4 (211.2 million global views) and KAROL G’s “Antes Te Hubiera Conocido” is No. 5 (193.7 million global views).
“This year’s rankings reflect the continuing globalization of music, and 2024 was a year of firsts for genres like Country, Hip-Hop and Regional Mexican on Vevo. Each of these genres have made a massive impact on pop culture and solidified their relevance in the cultural zeitgeist,” added Evangelista.
*Source: Vevo Internal Analytics pulls global, ad-supported views from music videos released in the timeline of 11/30/23 through 11/29/24. “2024” refers to the date range 11/30/23-11/29/24, and “2023” refers to the date range 11/30/22-11/29/23.
