P. Diddy wants to set up his own tequila company.

The American rapper is a big fan of the Mexican drink. The 42-year-old star has revealed he wants to venture into the lucrative alcohol business, and is eager to take on the big players in the industry.

"There isn't one particular tequila that I love and I've been spending a lot of time in Mexico," he told E! Online.

"So in the next year, you will probably see me going toe to toe with John Paul [Jones DeJoria], who owns [luxury tequila brand] Patrón. I'll be challenging him to who makes the best, smoothest and most authentic tequila in the world."

Diddy added he wants to partner with a "true tequila artiste” on his venture.

Meanwhile, Diddy has revealed his love for reality TV shows. The hip-hop mogul particularly likes the Bravo Real Housewives franchise, which follows the lives of affluent women in the suburban or urban areas of several American cities.

"I'm a reality-show junkie," he revealed.

"My favourite Housewife, hands down, is Nene [Leakes]. I'm an Atlanta Housewives fanatic and I do love the New Jersey Housewives, too. I like the family feud thing...I'm not even embarrassed to say it. You'll even find me in chat rooms."

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