P. Diddy's television network apparently aims to "make the rich richer".
The star is working on music channel Revolt, which plays tunes 24 hours a day.
Famous young stars Kylie Jenner, Lil Twist and Diddy's son Christian have already been signed up for the show.
According to TMZ, the three up-and-coming stars will do promos and appear on various shows to further boost their profiles.
The website claims Diddy is working to make the wealthy teenagers even richer and it's thought he's also got his sights set on one of Quincy Jones' kids.
It will be the job of the young stars to create hype around Revolt by making use of their many followers on social media such as Twitter and Instagram.
Diddy isn't just hoping to push his son into doing well.
The rapper also has twin daughters D'Lila and Jessie and little girl Chance, who have been proving their prowess as seven-year-old models.
Their proud father took to Twitter to prove he's backing them all the way.
"Front row at the show! #proudParents," Diddy wrote.
"Words can't explain how proud I am of my young ladies ! There's no greater feeling #fact (sic)."
The musician also shared pictures from the show, of himself and mother of the twins and Christian, Kim Porter, and Chance's mom Sarah Chapman.
His three girls are dressed in cute dresses and are all wearing headbands, while their parents throw the camera a proud grin.
