MTV UK & IRE today released the complete shortlist for its highly anticipated MTV PUSH UK & IRE 2021 campaign, which champions emerging artists, where talent compete for the annual accolade. The list consists of 10 artists who MTV believes will breakthrough in the coming year.

In January 2021, the acts will go head to head and battle it out in a public vote on Instagram. Voting goes live on the 12th of January so be ready to support your favourite artists on social.

MTV PUSH UK & IRE 2021 SHORTLIST

ALFIE TEMPLEMAN - @ALIFETEMPLEMAN
ARLO PARKS - @ARLO.PARKS
AWA – @THISISAWA
BREE RUNAWAY- @BREERUNAWAY
CLAUDIA VALENTINA - @CLAUDIA_VALENTINA_
GRIFF - @WIFFYGRIFFY
INHALER -@INHALERDUBLIN
NATHAN DAWE - @NATHAN_DAWE
PA SALIEU - @PA_SALIEU
220 KID - @220KID

Anna Karatziva, Head of Talent and Music, MTV UK & IRE, commented, “We have been blown away by the diverse and creative music talent that is coming through the UK and Ireland despite everything we have been through this year. This is a testament to the industry and all those who work within it. We are excited to be launching our MTV Push UK & IRE 2021 campaign to continue our support of new talent. We have had an incredible partnership with YUNGBLUD, our 2020 winner, culminating with an award and live performance at the global MTV EMAs. We can’t wait to see what comes next”

The Cotton-Candy singer’s career has gone from strength to strength since taking the top spot at MTV Push 2020 and will release his full length studio album ‘WEIRD!‘ next month. Not only this, YUNGBLUD is set to perform his new tracks to a series of venues across March and April 2021 and last month he launched his very own BBC Radio 1 podcast The YUNGBLUD Podcast on BBC Sounds.

YUNGBLUD said, “Like the rest of the world my year has been pretty crazy, but one thing is for sure, since being named MTV Push’s 2020 winner – I’ve had some unreal career changing experiences. Thanks for everything MTV…can’t wait to see who is nominated this year and is set to take my crown”

MTV has a long history of discovering and championing new music talent with past alumni of its MTV Push UK & IRE campaign’s including; Lewis Capaldi, Mabel, Ella Eyre, George Ezra, James Bay, Anne-Marie, AJ Tracey, Krept & Konan, The Vamps, Years & Years and Sam Smith.

The ten incredible up and coming artists are set to be some of the most exciting acts of 2021, with each being showcased by MTV with exclusive content being premiered across our channels and social platforms throughout January as well as on http://www.mtv.co.uk/mtv-push.

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