Following the release of her acclaimed sophomore album, As Above, So Below, Zambian poet and rapper, Sampa The Great today unveils the music video to “Let Me Be Great” - out via Loma Vista Recordings.
Set in an animated CGI world, the hyperreal clip sees Sampa backdropped by towering metallic sculptures, intertwined and rising from expansive natural landscapes. Directed by Pussy Krew, scenes of mutating chromatic tendrils fusing with blossoming vines and mountain peaks serve as a reflection of Sampa’s prismatic musical universe - a vision of Afro-futurism that pays homage to Africa, whilst heralding its future. Featuring African musical legend Angélique Kidjo, the anthemic “Let Me Be Great” captures Sampa The Great’s journey to authenticity and self-empowerment, and simultaneously serves as an outlet for Sampa to celebrate Kidjo’s trailblazing influence in the musical output of the African diaspora today.
As a career-eclipsing record, As Above, So Below traverses Sampa’s memories of Africa while looking to the future of Africa’s relationship to the world and its global communities. As Above, So Below arrived to praise in features by Wonderland, The Gentlewoman, Harper’s Bazaar, Instyle, Rolling Stone, NME, The Guardian, Refinery29 AU and more, acclaimed single “Never Forget” soundtracked the trailer for Marvel’s forthcoming blockbuster ‘Black Panther: Wakanda Forever’.
After the postponement of 2021’s inaugural and highly anticipated An Afro Future tour, Sampa delivered a spectacular run of rescheduled live performances at Glastonbury, Primavera Sound and Lollapalooza Festivals, plus making her debut at Coachella 2022.
