The independent music scene is thriving while major labels are becoming less important. According to a recent study, revenues for independent labels and self-releasing artists grew by 27% in 2020, with an overall market growth of 7%. In fact, independent artists account for the fastest-growing sector in the global record and music business.
Indie music has been around for a long time, but it was only recently that its popularity and relevance increased. It has become a significant music category with many famous artists. While it's easy to overlook the thousands of indie artists who are unknown, unsigned, and have no guarantee of success, this would be a mistake.
But how do you take your talent to a professional level in the competitive music world? You might get a lucky break that helps you achieve your goals. You'll need to lay some groundwork independently to maximize the chances of making it happen. This was the case for
Lexini Blanco, an indie artist who has been producing a unique sound of music that perfectly resonates with her audience.
A great independent artist from Los Angeles, California,
Lexini is undoubtedly headed to break the ceiling in the ever-competitive music industry. The unstoppable indie artist has had the opportunity to tour extensively across the US, starting with a trip through Arizona, Texas, and ending in Miami. "One of my proudest achievements was selling out the Santa Ana Observatory and Novo in Los Angeles. Both these places hold special meaning to me because they are my hometown," shared an elated
Lexini.
“The DUB show tour was particularly memorable since I got to share the stage with O.T. Genesis, YG, and Kid Ink, among other greats,” she added. To add to her plethora of success, Lexini has had the pleasure of collaborating with several incredible artists, including Layzie Bone, Snoopdogg, Art Laboe (of KDAY fame), Tracy T., J Stone, and DJ Scream, among others. As a SAG-AFTRA actor, she disclosed how thrilling it was to be cast in the movie Bodied. Directed by Joseph Kahn and produced by Eminem, this film features other well-known rap artists alongside
Lexini.
Independently-produced records are increasingly finding their way into the upper ranks of the music charts, and
Lexini is no exception. Going by her millions of viewers on YouTube,
SoundCloud,
Spotify,
iTunes, and other music video platforms, one can tell that Lexini has mastered creating a record-breaking path in her music career. With a fan base of over 600K and counting on
Instagram Lexini has a unique way of connecting with her audience, and it’s just a matter of time before she hits the global music scene’s headlines.
Lexini shared her challenges in the musical journey: "My biggest challenge is staying focused and sticking to my craft, even when I want to give up, even when it feels like I'm just ‘different’ than most. I've overcome this by having great people around me, great mentors, a management team that keeps me focused and pushing forward, and my desire to make a difference."
With no signs of slowing down any time soon,
Lexini aspires to continue growing her music brand until the world hears her voice. She has also ventured into the entrepreneurial space and owns a clothing line, which she hopes to be in stores in the future. Lexini looks forward to starting other business ventures, including make-up products and perfumes.
