London-based powerhouse Lily Moore has returned with her brand new single, Hard Days Love via Believe. Showcasing her signature soulful and soaring vocals, the track was co-written by Lily and The Nocturns (Mimi Webb, James Arthur, Dylan and more), who also produced the song. The long-awaited Hard Days Love is Lily’s first musical offering since her More Moore mixtape featuring Maverick Sabre (on track In-between) and Dan Caplen, and is the start of a brand new compelling chapter for her.
Lily explains, “Hard Days Love is about knowing when it's time to give up. Being a musician is my favourite thing in the world but the last few years made that nearly impossible, and to lose that part of myself nearly over night was the hardest break up I've ever gone through! A sexy little cocktail of the world going mad and my own personal issues finally catching up with me, meant it felt like the world was putting a big old middle finger up to me and all my friends trying to make a life in London.”
Alongside the release, the songstress has also revealed the official music video which was directed by Claryn Chong (Holly Humberstone, flowerovlove, Tommy Lefroy). The visuals were shot at an arduous assault course near Brighton, which Lily was already very familiar with as she took on the challenge at school when she was just 14. Watch the video here.
Lily says of the video process, “It has been a very long time since I did any music video. They've always felt quite scary to me and I get more nervous about them than I do for any shows. The beauty of this video was that I was so cold and busy concentrating on not stacking it, that I didn't even notice any of my usual self conscious, annoying, little thoughts.”
The Brighton-born artist has risen through the ranks since her debut EP, Not That Special was released in 2018. Lily’s previous releases were met with critical acclaim from tastemakers such as the Guardian, Clash and The Line Of Best Fit to name a few. She has played festivals such as The Great Escape, Barn on the Farm, Standon Calling and Boardmasters, and has supported the likes of Tom Grennan, Honne, James Bay, George Ezra and more. The singer-songwriter has also previously played a full sold out UK headline tour, which included a show at London’s Village Underground. Lily has racked up 60 million+ combined streams, and 3.2+ million views on YouTube.
Proving her popstar prowess goes further than just her singing abilities, Lily started her own More Moore club nights when she moved to London in 2017. She wanted to create a safe and inclusive space for people to let their guards down, and enjoy the music without judgement. Mau Mau Bar and The 100 Club in London saw a variety of artists perform alongside Lily at these events, including JC Stewart, Tom Grennan, Plested and more. More Moore evolved into the Girl Gang series last year, and Lily sold out the first show which was in collaboration with the incredible initiative, Strut Safe. She had GRACEY, SODY and TS Graye join Lily and play rapturous sets. This is just the beginning of the Girl Gang series, which is something very close to the artist’s heart. Watch this space…
