Latin urban music pioneer Nicky Jam releases new single 'Toy A Mil'

"This song calls for a party to kick off the year with positive energy and a desire to have a good time. I hope you enjoy it," Nicky Jam who boasts 13.5 billion total video streams said.

The music video for "Toy a Mil" also premieres today with cartoon special effects and reflects on how the 15x Billboard Latin Music Award winner wants to treat his next partner better than the last: “a mi última fue un Lambo/y a la próxima un Ferrari” “my last one got a Lambo/and next one a Ferrari” underpinned by the song’s upbeat, positive vibe.

The new track follows previously released singles “X” with J Balvin which has accumulated over 2 billion views, “Hasta El Amanecer” and “El Perdon” featuring Spanish pop sensation Enrique Iglesias. He has collaborated with everyone from Australian singer-songwriter Sia, Sean Paul, rappers French Montana, Ty Dolla Sign, Lil Yachty, actor Will Smith and Latin trap star Bad Bunny.