21 February 2023
Newsdesk
After unveiling their latest offering "Worthy" at the start of the year, their first piece of new material since their breakthrough singles "Alcohol & Cigarettes", "Settle Down" and "Night Bus", which have since been supported by the likes of BBC Radio 1, Radio X, XS Manchester, and Amazing Radio, London-based indie disrupters KIDS have returned once again to offer up the enthralling new video for their latest release.
Co-directed by the band's Beau Blaise alongside Jordan Rawi an old school friend, the new visuals for "Worthy" sees Beau challenge both him and his opponents in the boxing ring, something he learned how to do just for this video. While the song's lyrical content focuses more on the issues of maintaining a healthy relationship, the boxing metaphor reflects the grit and survival instincts many still cling onto, fighting against your demons for those that you love.
Adding about the new video, Beau said, "Worthy is about the negative traits of masculinity, pushing through your issues without dealing with the problem itself. I wrote worthy at a point where I was falling in and out of short-term relationships. Even though I cared about the people I was with I wasn't being true with them and in the process hurting them and myself.
"Although the song speaks about relationships, I didn't want the video to show this as the song is really about how you tackle issues. If you're still fighting yourself, the relationship itself doesn't matter, you're not ready.
"It's a song about fighting your demons, so we thought a boxing fight would work. We shoot the training + fight in the same spot so you know it's an internal battle. The fight is the embodiment of pushing through your issues leaving yourself hurt and alone at the end + the Roses hint at the relationship side of the issue. You’ve beaten your rival, won your fight, got your rose but still left battered, alone and with the same issues.
"I'd never boxed before shooting Worthy. I met a personal trainer at one of our shows who coached me for this video. I think in a way that's an aspect of the issue, being presented with an issue I run head first at it. It’s a fighter's mindset, it's not always a bad thing. We made the video for next to no money mainly with my friends from school, I'm forever grateful to Pedro's gym and everyone involved."
Dealing with early breakups and growing up in the capital, KIDS' music tells the story of band leaders Beau Blaise and Alex Harvey, life-long friends who have written their debut EP 'Love and the City 1' out of their own stories of growth.
Having already established a devout fanbase from a string of live performances recently, including supporting Gang of Youths, Bilk, appearances at Leopallooza (headlined by Metronomy and Sleaford Mods) The Great Escape and Live at Leeds Fest and gathering support from the BBC with plays on Radio 1 and Introducing by Nels Hylton and Jess Iszatt, not to mention John Kennedy at Radio X and the Student Music Network, KIDS are keen to get their music out into the world.
