The BPI, the representative voice for the UK’s world-leading record labels and music companies, will be hosting a panel on the topic of AI technology at The Great Escape Festival on Thursday 11th May 2023, 13:00 – 14:00 at the Leonardo Royal Hotel Conference Room 2.

Titled: Should AI Stay or Should AI Go: what are the right questions to be asking?, the BPI will bring together some key voices in the debate including legal experts, AI companies offering solutions to the music industry, researchers and creators to discuss aspects of the AI debate and the important questions the music industry should be asking.

The panel will open with an address from the BPI’s Chief Strategy Officer and Interim CEO Sophie Jones followed by a keynote speech What are the right questions to be asking AI? from Cliff Fluet (Eleven Advisory/ Lewis Silkin). Amalie Briden (BPI, Moderator) will then lead a discussion around the questions to be asking generative AI, with special guest contributors Hanna Kahlert (MIDiA Research), Mack Hampson (Soundcloud), Bishi (artist, producer, composer) and Rachel Lyske (DAACI).

The history of recorded music is one of seismic shifts, with countless transformative technologies developed and introduced. The theme for the BPI’s 50th year is therefore The Next 50 – with a series of expert panels and events across the year looking ahead to the next 50 years of innovation in music, while also marking five decades of the BPI and its mission to promote British music.

The Great Escape is the festival for new music, showcasing emerging artists from all over the world in 30+ walkable venues across the city and a pop-up festival site on Brighton Beach. Alongside the gigs, The Great Escape runs a conference featuring insightful panels, topical debates, keynote speeches and networking opportunities.

Amalie Bride, Innovation Manager at the BPI said: “AI offers exciting opportunities but also has significant potential to disrupt and change forever how we produce, create, promote, market, sell and consume recorded music. With such huge societal change on the horizon, we are excited to bring together this group of industry experts to discuss the key questions surrounding licensing challenges, concerns around protecting human creativity and just how quickly should this technology be advancing.”

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