Award-nominated, 13+ billion streaming superstar Gucci Mane and multi-platinum rap icon, Lil Baby, team up for Gucci’s latest single ‘Bluffin’ via Atlantic Records/The New 1017 Records.
The single is also accompanied by an official video shot in Las Vegas. Arriving alongside both the new single and official video is the official pre-order launch and announcement of Gucci’s forthcoming album, Breath Of Fresh Air, which is scheduled to release on October 13, 2023.
“I lead by example and help everybody get money…had to bet
on myself and make nothing to something…” – GUCCI MANE
‘Bluffin’ marks Gucci’s fourth single release of 2023 and will be included on the upcoming album, Breath Of Fresh Air. The single follows previously released tracks ‘Pissy (Feat. Roddy Rich and Nardo Wick)’, ‘06 Gucci (Feat. DaBaby and 21 Savage)’ and ‘King Snipe (Feat. Kodak Black)’.
Currently boasting over 13 billion global streams and more than 3.4 billion official views on YouTube, Gucci Mane wrapped up 2022 with his latest New 1017 compilation, SO ICY BOYZ: THE FINALE, available via Atlantic Records/The New 1017 Records. The 24-track collection sees Gucci joined by some of the most recent members of The New 1017 roster, including KATO2X, Li Rye, Mac Critter, Sett, And TLE Cinco, along with features from such certified R&B/hip-hop superstars as Jeremih, Trey Songz, 2 Chainz, and OJ Da Juiceman.
Widely regarded as one of the most influential rappers of the past decade, Gucci Mane has more top 10 albums on Billboard’s Top Rap Albums chart than any other hip-hop artist in history. Along with new releases from Gucci Mane himself, the seasoned A&R has taken his eye for the next big thing to his own record label, The New 1017, in partnership with Atlantic Records. The New 1017 showcases Gucci’s platinum-certified A&R skills with a roster that includes BiC Fizzle, Big Scarr, BigWalkDog, Enchanting, Foogiano, Hotboy Wes, KATO2X, Li Rye, Lil Zay, Mac Critter, Pooh Shiesty, Sett, and TLE Cinco.
