12 September 2023
Newsdesk
Sean “Diddy” Combs announces the flagship single and first music video release of "Another One of Me" in anticipation of his much-awaited R&B masterpiece "The Love Album - Off The Grid”. Both the album and video is set for release this Friday, September 15, 2023, known as Diddy Day. The single emerges as a dynamic collaboration, bringing together iconic talents alongside Diddy - The Weeknd, French Montana, and 21 Savage. This track was teased to European fans earlier this summer during The Weeknd’s "After Hours Til Dawn" stadium tour, and notably, The Weeknd has declared this to be the last feature of his career.
"Another One of Me" is a fusion of distinctive styles. Combining Diddy's smooth flow with The Weeknd's mesmerizing vocals, French Montana's slick verses, and 21 Savage's signature flow, The single showcases diverse perspectives on love and life: The Weeknd deals with the complexities of love, cautioning against getting too attached while seeking a lasting connection. French Montana chronicles his rise from streets to affluence, highlighting the solitude of his ascent. 21 Savage addresses his commitment challenges, balancing acknowledgment of his flaws with a s SB loyalty. Meanwhile, Diddy offers introspective verses on his life's journey, underscoring growth, ambition, and the quest for divine affirmation.
In the visually captivating "ANOTHER ONE OF ME" music video directed by James Larese, special effects showcase a different side of Diddy, influenced by love's unpredictability. Larese's visuals match the song's emotions with the perspectives of The Weeknd, 21 Savage, and French Montana enriching the story. While hinting at the Bad Boy signature style, this video also marks a new direction for Diddy, emphasizing the enigmatic nature of love. Larese suggests that without risks, we lose the magic of possibility, making both the song and video deeply impactful.
Written by: The Weeknd, French Montana, 21 Savage, Diddy, King Los Da Heala Roark Bailey Bongo By The Way, Eric Hudson, DeForrest Taylor and produced by: Diddy, Da Heala, Roark Bailey, Bongo By The Way, Eric Hudson and DeForrest Taylor.
The new album, under his LOVE RECORDS imprint, signifies Diddy's triumphant return since his critically acclaimed solo album "Last Train to Paris" in 2010. It's not just a return to music, but an evolution and renaissance of his love for the art of storytelling. The album showcases Diddy’s evolution as both an artist and producer, poised to redefine the boundaries of R&B. This new body of work pushes the genre into new territories while highlighting Diddy's unparalleled talent for curating exceptional musical experiences. With an extraordinary array of collaborators, united by Diddy, the album is set to captivate audiences worldwide.
Collaboration has always been key to Combs’ success, and 'The Love Album: Off the Grid' embodies the magic that happens when incredible talent comes together. The album boasts a superbowl of R&B voices and musical heavyweights including: The Weeknd, Justin Bieber, Mary J Blige, Jazmine Sullivan, H.E.R, Summer Walker, Babyface, John Legend, Teyana Taylor, French Montana, Coco Jones, Fabolous The-Dream, Busta Rhymes, Dawn Richard, Kalenna, Dirty Money, Ty Dolla $ign, Jacquees, Kehlani, 21 Savage, Swae Lee, Jeremih, Jozzy, Nova Wav, Kalan Fr.Fr Nija, and Diddy to complete this star-studded roster.
The album is Diddy’s sixth studio album, taking the concept of love to new heights, "The Love Album: Off the Grid' represents a journey of retreating from the world with a partner, shutting out distractions, all communications, and immersing oneself in love – no phones allowed.
As a cultural icon, innovator, and mogul, Diddy's influence on the music industry is unrivaled. With an historic catalog of hit records and a track record of shaping the sounds of superstars, he returns to his R&B roots as an Executive Producer and Curator of "The Love Album: Off the Grid."
Sean "Diddy" Combs will receive the Global Icon Award at the 2023 MTV Video Music Awards (VMAs) today Tuesday, September 12 at 8 PM ET/PT. This accolade honors his remarkable career and lasting impact, with achievements spanning global success in music and other domains. Combs' influence, evident over more than three decades. Diddy is set to return to the VMAs stage.. Beyond the Global Icon Award, Diddy is up for four other awards this year for “Gotta Move On: Queens remix” and “Creepin” (Remix), with nominations encompassing "Best Collaboration," "Best Rap," and "Best R&B."
