Toronto’s rising artist Priority invites fans into his world of raw emotion with the release of the highly anticipated music video for "If You Gotta Go." A standout from his June 2024 album You Know My Priority!, the visual offers a powerful portrayal of heartbreak and introspection.
“The music video was about me being in pain from being alone and having my girl leave me,” says Priority. “I didn’t know how to get her back or even what I did to lose her. In the video, everything is going through my head—flashbacks of the moments we spent together and how she looked before she left me with the pain I’m feeling now.”
Through vivid storytelling, the video explores the contrast between joyful memories and the stark reality of loss. Scenes of love and connection are seamlessly intertwined with moments of solitude and reflection, creating an emotional narrative that feels deeply relatable.
"If You Gotta Go" puts Priority’s vulnerability at the forefront, showcasing his ability to channel his personal struggles into art. The video’s stripped-back, authentic approach amplifies the song’s themes of love, longing, and heartbreak, connecting with viewers on an intimate level.
Priority’s latest album, You Know My Priority!, has already garnered widespread attention for its honest storytelling and emotional depth. With the release of this powerful music video, Priority reinforces his reputation as an artist who isn’t afraid to lay his heart bare.
The music video for "If You Gotta Go" is available now on YouTube, Stream “If You Gotta Go” on Spotify and all major platforms, and stay connected with Priority on Instagram at @priority.rtg for the latest updates.
About Priority: Priority is a British-Jamaican-Dominican artist blending soulful emotion with undeniable energy. Born in the UK and raised in Toronto, his music draws inspiration from icons like Chris Brown and Bryson Tiller, weaving his cultural roots with heartfelt harmonies.
His latest EP, “You Know My Priority!”, reflects personal growth, community struggles, and faith. Growing up in Rexdale, Priority is dedicated to uplifting his city, mentoring youth, and sharing knowledge.