NEWS
BEEWARE 'The Black Seed' video premiere
11 h
Music-News.com is proud to host the exclusive world premiere of 'The Black Seed' by BEEWARE.
Crafting resonant hip-hop soul infused with conscious lyricism and impactful messaging is no easy feat—but BEEWARE makes it look effortless. Hailing from Chicago, a city renowned for its hip-hop legends, this decades-tenured rap artist is emerging from a long hiatus to share his confident voice with the world. In both life and music, he gravitates toward the positive—unafraid to stand up for the overlooked and underappreciated. His deep drive to illuminate the world shines through meditative, intellectual tracks that boldly tackle culturally conscious themes saturated with a refreshing burst of optimism. Believing that “love expands and hate contracts,” BEEWARE is a revolutionary voice of empowerment, speaking for the voiceless and ensuring their stories and histories are heard. With a long-awaited new project on the horizon, he pours his true personal and artistic identity into one top-notch album—proving that positivity not only attracts positivity but also has the special power to spark joy and healing in the communities that need it most.
The leading track “The Black Seed” produced by Chicago native Tye Hill, is an exquisite fusion of hip-hop and soul—reflecting a cultural shift toward positivity, hope, and new beginnings in both Black culture and hip-hop. As with every track, BEEWARE’s lyricism is cerebral, each word precisely penned, while his boom-bap frequency envelops the song in an atmosphere of prosperity and conviction. Over a mesmerizing shuffling beat and angelic backing vocals—BEEWARE delivers his bars with the steadiness and sincerity of a proud leader. In a world overwhelmed by negativity and anger, BEEWARE stands as a beacon of light, fearlessly reminding his community of their tenacity, beauty, and unshakable resolve—throughout history, in the present, and into the future. His compelling voice represents a larger movement—one dedicated to uplifting others and overcoming obstacles as a united force.
Filming in part around DuSable Black History Museum in his hometown of Chicago—the “The Black Seed” visual, directed by Pugz Atoms, adds an extra layer of depth to BEEWARE’s profound words. His presence is both commanding and soothing, as he delivers his message from the top of the steps with the weight of history behind him. There’s something quite moving about seeing voices like BEEWARE’s continue the legacy of those who came before on-screen. It’s a poignant reminder that just one voice can ignite meaningful change. The black-and-white visuals add a touch of dramatic, cinematic flair—amplifying the track’s momentous tone. But it’s the nods to history and culture—quotes, books, and pictures—that drive the message home. It paints a clear picture of BEEWARE’s story—what he believes, where he came from, and where he’s headed—all wrapped up in a powerful call to artistic freedom, urban survival, and regal worth.
LinkTree
Crafting resonant hip-hop soul infused with conscious lyricism and impactful messaging is no easy feat—but BEEWARE makes it look effortless. Hailing from Chicago, a city renowned for its hip-hop legends, this decades-tenured rap artist is emerging from a long hiatus to share his confident voice with the world. In both life and music, he gravitates toward the positive—unafraid to stand up for the overlooked and underappreciated. His deep drive to illuminate the world shines through meditative, intellectual tracks that boldly tackle culturally conscious themes saturated with a refreshing burst of optimism. Believing that “love expands and hate contracts,” BEEWARE is a revolutionary voice of empowerment, speaking for the voiceless and ensuring their stories and histories are heard. With a long-awaited new project on the horizon, he pours his true personal and artistic identity into one top-notch album—proving that positivity not only attracts positivity but also has the special power to spark joy and healing in the communities that need it most.
The leading track “The Black Seed” produced by Chicago native Tye Hill, is an exquisite fusion of hip-hop and soul—reflecting a cultural shift toward positivity, hope, and new beginnings in both Black culture and hip-hop. As with every track, BEEWARE’s lyricism is cerebral, each word precisely penned, while his boom-bap frequency envelops the song in an atmosphere of prosperity and conviction. Over a mesmerizing shuffling beat and angelic backing vocals—BEEWARE delivers his bars with the steadiness and sincerity of a proud leader. In a world overwhelmed by negativity and anger, BEEWARE stands as a beacon of light, fearlessly reminding his community of their tenacity, beauty, and unshakable resolve—throughout history, in the present, and into the future. His compelling voice represents a larger movement—one dedicated to uplifting others and overcoming obstacles as a united force.
Filming in part around DuSable Black History Museum in his hometown of Chicago—the “The Black Seed” visual, directed by Pugz Atoms, adds an extra layer of depth to BEEWARE’s profound words. His presence is both commanding and soothing, as he delivers his message from the top of the steps with the weight of history behind him. There’s something quite moving about seeing voices like BEEWARE’s continue the legacy of those who came before on-screen. It’s a poignant reminder that just one voice can ignite meaningful change. The black-and-white visuals add a touch of dramatic, cinematic flair—amplifying the track’s momentous tone. But it’s the nods to history and culture—quotes, books, and pictures—that drive the message home. It paints a clear picture of BEEWARE’s story—what he believes, where he came from, and where he’s headed—all wrapped up in a powerful call to artistic freedom, urban survival, and regal worth.
LinkTree
