For the First Time Ever, The Notorious B.I.G. Hypnotize Designer Label Launches In London For Exclusive Pop-Up Shop Friday March 10th – Sunday 12th March

To honor Biggie’s iconic legacy, marked by the 20th anniversary of his untimely death, get a piece of never before available authentic history, while limited supplies last.

For the first time in history, The Notorious B.I.G. estate debuts Biggie’s official “Hypnotize” designer label. An exclusive pop-up retail installation launches the weekend at the historic Provender Building located within Camden Market. This event commemorates Biggie’s iconic legacy and the 20th anniversary of his passing. It also marks the release of his exceptional limited collection of premium apparel and accessories in the UK.

The limited “Hypnotize” collection locks in a fresh, coming-of-age take on Biggie’s unmatched influence and prominent impact on not only Hip Hop, but also popular culture. The designer label offers one-of-a-kind t-shirts, hoodies, bomber jackets, snapbacks, bags and other accessories. To further cement “Hypnotize” status as a designer label, the line collaborates with the much sought after, Homage Tees. The joint action fashions a unique range of original printed tees only available at the Camden Market pop-up installation.

The pop-up launch features noteworthy social-able moments of the “Instagram- able,” “Snapchat-able” fashion. The event offers the chance to recreate and capture the iconic “The Notorious B.I.G.” throne with other fun and impressive moments, only available inside the transformed space and outfitted as an inspired by “New York streets” atmospheric event. The pop-up brings a little bit of Brooklyn to Camden Market with music supplied by London’s Hip Hop crew, Livin’ Proof.

The pop-up is open from March 10th until March 12th every day 11am-7pm with product available at varying price points to satisfy fans, fashion enthusiasts and all alike.

About The Notorious B.I.G.: In just a few short years, The Notorious B.I.G. went from Brooklyn hustler to the savior of east coast hip-hop. His all-too-brief career almost immediately took on mythic proportions following his passing, resulting in the legendary status he has today. The Notorious B.I.G. has not only influenced the current music scene, but also had a major impact on fashion and art as well. has teamed up with Notorious B.I.G Hypnotize label to give two t-shirts away.

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