24 November 2016
Newsdesk
MTV UK, with MTV UP! Energy drink today announced the shortlist for MTV Brand New 2017. The Top Ten will be celebrated at an exclusive launch party at TAPE London on December 8th.
Selected by MTV officials, key music influencers and industry representatives, the shortlist includes the most exciting new UK music talent for 2017. In January, the acts will go head to head in a public vote on social media, battling it out until the all-conquering winner is revealed. More details to come.
MTV Brand New 2017 with MTV UP! shortlist:
AJ Tracey - @AJFromTheLane
Bishop Briggs - @thatgirlbishop
Disciples - @Disciples
JP Cooper - @JPCooperMusic
Nadia Rose @nadiarosemusic
RAYE - @raye
Ray Blk - @RayBLK_
Stefflon Don - @stefflondon
The Amazons - @TheAmazons
Tom Grennan - @Tom_Grennan
As voting hots up, MTV Brand New 2017 with MTV UP! Energy drink will also host an
exclusive showcase early next year before the final winner is decided. Until then, you can find more information on MTV.co.uk/brandnew
Anna Karatziva, Head of Talent and Music, MTV UK, commented, “MTV Brand New is one of our most exciting and rewarding campaigns of the year. It’s been incredibly tough whittling down the list, but we can’t wait to support and work alongside our finalists over the coming year.”
Last year Anne-Marie was crowned as champion. The 'Alarm' songstress first came to attention as Rudimental’s lead female touring vocalist. Since winning MTV Brand New 2016, the Essex singer has been blowing up the UK charts with her own singles as well as a recent collaboration with Clean Bandit and Sean Paul, which has currently taken the UK Number 1 spot. She also just performed on the EMAs red carpet.
Anne-Marie said, “Winning MTV Brand New 2016 was an amazing experience. My fans voted sooooo many times and I'm so grateful for their support. I think my biggest fan was granddad though who I think voted about 5000 times. Since the announcement, MTV have been continuously supportive through the year - I've performed at their Crashes events and even opened the EMA's red carpet in Rotterdam. It's a great campaign to discover new talent and I'm so looking forward to see whos in the running for 2017!!”
Recent MTV Brand New campaigns have also revealed the biggest breakthrough acts of 2014 and 2015, such as James Bay, Years and Years, The Vamps, Krept & Konan, George Ezra, Sam Smith and Ella Eyre.
With one of the most successful hit rates for a new music poll, over the last five years, MTV Brand New has provided crucial early support helping to launch the careers of international stars such as Lady Gaga and Justin Bieber. They have also helped garner attention for British music talent including Tinie Tempah, Adele, Florence + The Machine, Disclosure, Ellie Goulding, Jessie J, Wretch 32, Labrinth and Conor Maynard at the very start of their recording careers.
MTV UP! is proud to be sponsoring MTV Brand New in their search to find the hottest upcoming music acts for 2017. The party will also celebrate the launch of the drink which is now available nationwide. MTV UP! is an energy drink that is tasty, unique and inspired by music, youth and fashion of today, so fits perfectly with Brand New 2017.
www.mtv.co.uk/brandnew
www.facebook.com/mtvuk
www.twitter.com/mtvmusicuk
#mtvbrandnew
