Beyoncereportedly demanded H&M use unaltered images for their bikini campaign.
The stunning 31-year-old singer is the face of the popular retailer’s 2013 summer collection.
The voluptuous star has appeared in its bikini and beachwear ads worldwide.
Apparently Beyoncé was initially incensed by the editorial approach to her photographs.
“When Beyoncé found out they had edited the way her body really looked, she hit the roof,” a source told British newspaper The Sun.
“She’s a true diva and was furious that she had been given such a snubbing. Her people refused to give the pictures the green light so H&M were forced to use the originals.”
An H&M spokesperson confessed there were “discussions” about the images. The representative also assured the final photos were not modified.
“As with all campaigns there are discussions on which images should be used,” the spokesman explained. “Both H&M and Beyoncé are very happy with the final result.”
The superstar’s own representatives declined to comment on the matter.
Beyoncé is currently in Europe performing her The Mrs. Carter Show World Tour.
She amped up security at a concert in London over the weekend due to a stalker scare.
On Monday night another fan got overzealous with the star.
Video footage at her concert in Copenhagen shows a male fan spanking her rear in the middle of the show.
She ejected him from the venue.
